Branding
Persian Hands Logo Design
Persian Hands is a YouTube channel dedicated to Iranian craftsmanship, capturing the quiet, tactile process of making through no-talk, ASMR-style videos. With the artists’ hands at the center of every frame, the brand needed an identity that could communicate both craftsmanship and Persian culture to an international audience; without relying on language.
Year :
2026
Industry :
Intertainment
Client :
Persian Hands
Project Duration :
2 weeks
The Logo
We explored recognizable symbols of Persian culture. The outer silhouette draws from Persian architectural arches, while the hand represents the makers at the heart of Persian Hands. Together, they form a simple, expressive symbol of place and craftsmanship.
The hand was shaped to naturally contain a paisley motif, one of the most enduring elements of Persian decorative art. Integrated into the hand, it connects human craft with Persian heritage in a single symbol.
Color Palette
The visual identity is completed with a warm Persian Gold, #C99A2E. The color references the richness of Persian art and craftsmanship while giving the brand a warm, timeless character. It also creates a visual connection to Aurum Studio, the parent company behind Persian Hands, allowing both brands to belong to the same broader identity while maintaining their own personalities.
Typography
The wordmark uses Madimi One, a rounded sans-serif typeface combining geometric forms with organic, flowing curves. The wordmark is set in uppercase with carefully adjusted letter spacing to create a clean, distinctive rhythm. It should always be reproduced exactly as provided in the logo artwork and never re-typeset in another typeface.
More Projects
Branding
Persian Hands Logo Design
Persian Hands is a YouTube channel dedicated to Iranian craftsmanship, capturing the quiet, tactile process of making through no-talk, ASMR-style videos. With the artists’ hands at the center of every frame, the brand needed an identity that could communicate both craftsmanship and Persian culture to an international audience; without relying on language.
Year :
2026
Industry :
Intertainment
Client :
Persian Hands
Project Duration :
2 weeks
The Logo
We explored recognizable symbols of Persian culture. The outer silhouette draws from Persian architectural arches, while the hand represents the makers at the heart of Persian Hands. Together, they form a simple, expressive symbol of place and craftsmanship.
The hand was shaped to naturally contain a paisley motif, one of the most enduring elements of Persian decorative art. Integrated into the hand, it connects human craft with Persian heritage in a single symbol.
Color Palette
The visual identity is completed with a warm Persian Gold, #C99A2E. The color references the richness of Persian art and craftsmanship while giving the brand a warm, timeless character. It also creates a visual connection to Aurum Studio, the parent company behind Persian Hands, allowing both brands to belong to the same broader identity while maintaining their own personalities.
Typography
The wordmark uses Madimi One, a rounded sans-serif typeface combining geometric forms with organic, flowing curves. The wordmark is set in uppercase with carefully adjusted letter spacing to create a clean, distinctive rhythm. It should always be reproduced exactly as provided in the logo artwork and never re-typeset in another typeface.
More Projects
Branding
Persian Hands Logo Design
Persian Hands is a YouTube channel dedicated to Iranian craftsmanship, capturing the quiet, tactile process of making through no-talk, ASMR-style videos. With the artists’ hands at the center of every frame, the brand needed an identity that could communicate both craftsmanship and Persian culture to an international audience; without relying on language.
Year :
2026
Industry :
Intertainment
Client :
Persian Hands
Project Duration :
2 weeks
The Logo
We explored recognizable symbols of Persian culture. The outer silhouette draws from Persian architectural arches, while the hand represents the makers at the heart of Persian Hands. Together, they form a simple, expressive symbol of place and craftsmanship.
The hand was shaped to naturally contain a paisley motif, one of the most enduring elements of Persian decorative art. Integrated into the hand, it connects human craft with Persian heritage in a single symbol.
Color Palette
The visual identity is completed with a warm Persian Gold, #C99A2E. The color references the richness of Persian art and craftsmanship while giving the brand a warm, timeless character. It also creates a visual connection to Aurum Studio, the parent company behind Persian Hands, allowing both brands to belong to the same broader identity while maintaining their own personalities.
Typography
The wordmark uses Madimi One, a rounded sans-serif typeface combining geometric forms with organic, flowing curves. The wordmark is set in uppercase with carefully adjusted letter spacing to create a clean, distinctive rhythm. It should always be reproduced exactly as provided in the logo artwork and never re-typeset in another typeface.